Travelers who are coffee lovers can now find an extra perk in their favorite drinks. Starting today, Delta Air Lines and Starbucks have teamed up on their rewards programs to help customers earn free flights—and their favorite drinks—even more easily.
Those who are enrolled in both loyalty programs can now link their Delta SkyMiles and Starbucks Rewards accounts at either deltastarbucks.com or starbucksdelta.com. Once the process is completed, they will receive one mile per $1 spent on eligible purchases at participating Starbucks locations (alcohol, taxes, and gratuities are excluded). Additionally, on the day that members of both are traveling on a Delta flight, they’ll earn double stars on all of their eligible purchases at Starbucks.
“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” Ryan Butz, Starbucks’ vice president of loyalty strategy and marketing, said in a statement.
The program isn’t just for those who are already part of one or both programs. Interested customers can still sign up for the free programs, by joining Starbucks Rewards at starbucks.com/rewards and Delta SkyMiles at delta.com/join-skymiles, and then connect their two accounts to benefit from the new partnership.
As an added bonus, those who link their account between now and the end of the year will get a 500-mile bonus in their Delta account and 150 stars in their Starbucks account, once they make a qualifying purchase at each company.
In addition to the new rewards partnership, Delta is adding the choice of 4,000 Starbucks Stars as one of the Choice Benefits that Diamond and Platinum SkyMiles members can select as their annual reward bonus in 2025.
In celebration of the new collaboration, passengers traveling on flights on October 12 on Delta from Seattle, the city where Starbucks was established in 1971, will also be treated to a Star Card, loaded up with 150 stars, which can be used to redeem a handcrafted beverage at participating locations.
“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” Delta’s vice president of loyalty Prashant Sharma said in a statement.
Starbucks—which launched its loyalty program in 2009 and now has 27 million members—had first announced at its investor conference earlier this year that it was starting its Starbucks Reward Together program to allow its customers to link their accounts with other major brands. “Through these loyalty partnerships, the company aims to increase awareness and drive growth of Starbucks Rewards as well as attract new members by offering valuable benefits and making it easier for customers to join,” the release said.
Delta is the first U.S. company to partner with the coffee company as part of the program—and the connection makes sense as the Atlanta-based airline has also been seeking new ways to improve its loyalty program. Last week, the carrier announced upgraded benefits for its SkyMiles Medallion members, such as increased options for Choice Benefits starting next February. In addition to the Starbucks credit, other choices include statement credits for SkyMiles credit cards, the ability to gift status to a friend or family member, Delta Vacations Experiences, Delta travel credit vouchers, and sustainable aviation fuel contributions. Additionally, for the first time since 2015, the requirements to reach Diamond, Platinum, and Gold member status will increase. The basic perks for Delta SkyMiles program remain, such as no expiration on accrued miles and no blackout days for award tickets on any Delta flight.
Starbucks has also been easing the process for travelers at its airport locations in other ways recently, by expanding its mobile order and pay via Starbucks app stores abilities at major U.S. airports earlier this year.
By joining forces, the two companies hope that they’ll be able to use what each of them do best to reach customers in a new way. Sharma said: “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”